The Statistics

• Most vendors seek out daily deals to find new customers ⁽¹⁾


• New customers make up 77% of daily deals ⁽²⁾


• 39% of new customers spent over the deal ⁽²⁾


• 20% of customers who purchased a deal became repeat customers ⁽²⁾


• 55% of vendors actually made a profit on daily deals ⁽²⁾


• 48% of vendors reported that they would run another daily deal (2)


• Most customers who used a daily deal returned even without another discount (3)


• 53% of these customers became repeat customers (3)

1. MerchantCircle survey of small businesses
2. Rice University study
3. ConsumerSearch.com and The About Group study