Performance Media Placement PMP Header Phone
Home Bullet About Us Bullet Local Biz Bullet Market Bullet Testimonials Bullet Contact Us
How You  Can Get the Best Placement on Google    How do I add my business website to Google Places    Google AdWords Video    Return on  Investment Calculator   Performance Media Placement Blog    Performance Media Placement Facebook Page   Performance Media Placement Twitter Page
Where Opportunity & Great Marketing Meet
Performance Media Placement new footer Google places Yahoo Local Bing Facebook Twitter Mobile iPhone Yelp MerchantCircle CityGrid
Google Certified Partner Left Menu
Signup Today - To Get Started with Your Business Internet Marketing Campaign
  Left Menu
  TransPerformance Media Placement Phone   Trans(877) 628-7042
  TransPerformance Media Placement Fax   Trans(949) 315-3740
  TransPerformance Media Placement Email   TransSend Email
  TransPhone   Trans(877) 628-7042
  TransPhone   Trans(877) 628-7042
  TransFax   Trans(949) 315-3740
  TransEmail   TransSend Email
  Left Menu


  Left Menu

  Left Menu


  Left Menu


  Left Menu

Home  > SEO Tips

Things You Can Do for More Local SEO Presence

First we have to warn you. Local SEO is a mess. The Places section and organic section of a local search on the 1st page of Google varies highly for different keywords, user queries and local competition. Over time Google changes their algorithms (over 500 times a year), changing the page layout as well. We’ve written an article on just how little space is available on the 1st page of a local Google search, which you can find on the link below:

Below is a screen shot showing the three different places on a Google local search where you might appear.

  1. Paid Search: we position you in the paid search section and you should appear here all the time for all the keywords that your customers will use to search for you business.

  2. Google Places: your business may appear in places for the city where your business is located, but not all the time, Google rotates these positions throughout the day.

  3. SEO: this section takes into account the closest match to the search query. SEO often displays directories such as Yelp, Insider Page, Yellow Pages, White Page, etc., since these directories contain more content than your website.

We do suggest that you take steps to increase your SEO presence, but keep it cost effective. We cover many of these steps in the structure of the site we build for you. More content is always welcome and we invite you to send as much material as possible. We’ll add the content to your website for you for free. We also have professional writers who can assist you with developing original new content. To get some basic ideas as to what Google is looking for, we suggest that you download their SEO guide at the link below:

Some other basic steps that you can take include:

  1. Add content to your site consistently over time.

  2. Get listed on Google Places (we’ll do this for you)

  3. Add text based coupons, rebates and specials to your site, Facebook business page, Twitter & Blog (ask about our automated system to help you with this)

  4. Get listed on all the local directories (shown below – especially Yelp!)

What content is on your site and where it’s displayed is extremely important! We’ve taken special care to develop your site to not only display what people are looking for, but where the most important information is on the home page. We also make this information accessible to search engines with the right content in the order that search engines are searching for. This is explained further at the link below:

Keep in mind that Google is also searching for specific content in specific locations on the page to rank your site. This can be found at the link below:

Google: page layout algorithm change

"We’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

Sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward." - Google

More advanced measures you can take on page development

This information was taken from SEOMoz at:

Below is a sample of some of the basic on-page requirements. The content must meet all the criteria listed under the "Required" section and any 3 items listed under the "Recommended" section before the content should be published. You can use this full technical site audit checklist to get ideas about what your SEO score sheet should include.


  • Include a meta description that is less than 155 characters

  • Content must contain a minimum of 80 words of unique content

  • Content must contain a unique headline

  • Images must contain an alt tag


Below are some places that you should be listed. These will contribute to getting SEO presence local search. Yelp is extremely important and of all these directories below Yelp is growing the most rapidly and it is a very important part of SEO for most companies. Merchant Circle is also very important. We don’t feel that you should pay for any of these listings. Over time any of these can bring you a small number of new local customers.      yelpYelp            white_pagesWhite Pages       marchantcircleMerchantCircle
superpagesSuperpages     mapquestMapquest    citysearchCitysearch      yahooYahoo
   yellowpagesYellowpages      yellowbotYellowbot

If you like, we have a program where we can get you listed on all of these sites with a coupon for an annual fee. Just give us a call and we can change up your coupons at any time at no additional charge. Most changes occur the same day.

Customer Stuff Helpful Stuff Tech Stuff Specials Legal Stuff Misc Stuff
How to View Your Ads
Ad Location
Customer Login
Regional Customer Login
Biz Resources
Landing Page
Google 200
Local SEO vs AdWords
SEO Tips
Sales Login
ROI Calculator
78 Marketing Tips
Performance Sites
Get Started
Deal of the Day
Our Policy
Terms & Conditions
Privacy Policy
Terms of Use
Working with Third-Parties
Site Map
Site Search

Copyright © Performance Media Placement. All rights reserved.