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Home  > Market Statics for Small to Mid-Sized Businesses > Social Media Market Facts

Social Media Market Facts

  • In May 2011, Internet users spent more time on Facebook than Yahoo,Google,AOL and MSN combined.17
  • When asked what sources "influence your decision to use or not use a particular company, brand or product," 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence.14
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. 15
  • 53% of people on Twitter recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. 16
  • 9 out of every 10 U.S. Internet users now visiting a social networking site in a month10
  • 1 out of 8 hours spent online is on a social networking site10
  • Local businesses make up 17.6% of Facebook fan pages12
  • 77% of users want brands to offer them incentives online and 28% would like to be entertained13
  • In 2010, 107 trillion emails were sent on the Internet1
  • At the current rate 36 billion photos will be uploaded to Facebook each year2
  • Each day 2 billion videos are watched on YouTube3
  • Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook4
  • In 2010, users sent 25 billion tweets5
  • Worldwide their are 1.97 billion Internet users6
  • At the end of 2010, there were 88.8 million – .COM domain names registered7
  • As of December 2010, there were 255 million websites8
  • worldwide & 2.9 billion email accounts9
  • The average Internet user watched 186 online videos per month (USA)10
  • Every minute 35 hours of video is uploaded to YouTube11
  • only 1% of users will actively create content. Another 9%, the editors, will participate by commenting, rating or sharing the content. The other 90% watch, look and read without responding.12

1 The Radicati Group
2 People on Facebook
3 Broadcasting
4 Facebook Page
5 Twitter Blog
6 Internet Usage Statistics
7 State Of The Domain
8 Netcraft
9 The Radicati Group
10 comScore Releases
11 Broadcasting Ourselves
12 Wedbush
13 Cone
14 Harris Interactive, June 2010
15 Econsultancy, July 2009
16 ROI Research for Performance, June 2010



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